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Recorded Webcast: Reallocate—Don’t Terminate— Your Channel Incentive Budget During COVID-19

Ask the Experts Virtual Town Hall Meeting
Recorded: Thursday, May 14th at 11AM ET

In times of economic uncertainty, marketing budgets are often the swiftest victim to cuts, and in many organizations, the budget line for channel incentives, co-op and MDF will rise to the top.

Some of the questions channel marketing leaders are asking themselves:

  • Should I make cuts to my channel marketing budget right now?
  • What should I think about when it comes to planning, supporting and incentivizing my channel partners during these uncertain times?
  • How do I help ensure my channel partners will still be there after all this?
  • What behavioral changes are occurring amongst channel partners as a result of the pandemic?

Our panel of experts answered your questions and discussed strategies for updating your channel incentive programs at a time when strengthening partner relationships, rewarding performance, and encouraging the right behaviors can have a lasting impact on revenue potential.

Featuring BrandMuscle & WorkStride

  • Tom Silk, CEO at Workstride
  • Jason Tabeling, Vice President of Product Marketing at BrandMuscle
  • James Morse, Senior Director of Solutions Consulting at BrandMuscle

Click here to view


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