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Rewards

When Contractor Reward Programs are More Than Rewards

Contractor reward programs are a staple for any equipment manufacturer that makes a product meant to be installed in a building or residence. In fact, Drilling Down: 2022 Contractor’s Loyalty Report reveals that 72% of contractors currently participate in loyalty marketing programs with many of them participating in multiple programs. If the product can be …

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Choosing the Right Billing Model for Your Rewards Program

When designing a winning program structure to fit precise molds, there are lots of variables to consider, like your reward billing model. Reward program types, audiences, permissions, branding, data integrations, tiers… the list goes on. One variable that is often overlooked during solution design, but remains a significant component of an efficient rewards program is …

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The Six Pillars of a Global Rewards Program

For large brands and organizations, it’s important that their global rewards program reach and engage as much of the addressable program audience as possible. In our increasingly interconnected world, global enterprises are expanding their program footprints beyond national borders, growing their audiences to different countries and regions, reaping the benefits of larger audiences.  Whether you …

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6 Strategies for Adjusting SPIFFs and Rebates to Contend with Inflation

6 Strategies for Adjusting SPIFFs and Rebates to Contend with Inflation

Anyone who’s shopped a store over the past few months has seen the brunt of inflation’s downstream effect on the shelves. But beyond consumer spending, inflation with combined material shortages and an accompanying supply-chain crisis are having an impact on the B2B2C and B2B2B market. This warrants strategy adjustments to how you’re running incentives in …

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